important
information:
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Duration: 4 years
Location: Wageningen
Start: Sep 2012
Degree: Bachelor
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Language: English
Tuition fee:
EEA: 1,771 a year
non-EEA: 10,100 a year
|
Costs of living:
8,800 a year |
Food Innovation Management
Bachelor of Food Technology
The excitement of making new products
Try pouring some orange juice into a bowl of yoghurt, and let it stand for an hour or so. It will clot. It will not look very nice, and it certainly will not be saleable. But these days you can buy a drink in the shops that consists of precisely these ingredients. It does not clot, and it is a great commercial success.
There is an enormous demand for new, sometimes unlikely products. Putting them all together takes a combination of skills - in food technology, management and marketing. Which explains why 'nutrition plus' is at the heart of Van Hall Larenstein's programme in Food Innovation Management.
Consumers want ever-increasing variety. Luckily for them, the technical potential for satisfying their desires is growing fast. So while our programme starts by looking at the consumer, it then goes on to look at everything else: not just the market and the product, but quality, management, and operational issues as well. But at no point does it ever forget the reason for being in this business: your customers' satisfied expressions when they have enjoyed your product.