Final Phase Horticulture and Marketing
Bachelor of Agribusiness and Business Administration
Content programme
First year
The first semester takes place at Van Hall Larenstein in Wageningen and is dedicated to a practical assignment. You will manage a mini horticultural enterprise in groups. Each group also analyses the sector of one of the common horticultural crops, including the consumer market. Following this, you and your group will carry out a quantitative research on your own crop cultivation and write a report about it. In term two you will also analyse a horticultural company of your own choice and write an e.g. ISO, GAP or MPS quality handbook about it together with your group.
You will spend the second semester on a placement at a company in the horticulture sector. Lasting for a total of 18 weeks, this will give you an opportunity to experience real working conditions and to test theory against practice. You will get hands-on experience in international surroundings, focusing either on cultivation techniques, management or marketing. This experience will immediately be put to work in the subsequent workshop, when you plan for the thesis work you will be doing in the final phase of the programme.
Second year
The second year you start by choosing a suitable minor, for example International Agribusiness and Trade, courses in Plant Sciences at Wageningen University and Research Centre or Regional Development and Innovation.
The final semester will be spent performing individual research for an international organisation in a horticultural supply chain or for a research institute. You will round off this work with a thesis describing your research outcomes, an advisory report and an article.